THE BLOG

02
Aug

Three Ways to Improve your Category Navigation

When consumers online shop, they do so with the intention of finding a desired product in a quick, simple and efficient way. Through category pages, visitors are able to improve and narrow down their search to speed up the process and check out faster. Ecommerce sites should be able to provide visitors with an optimal experience, and part of that experience is competent category navigation. Here are three easy jollways you can improve your category navigation to ultimately turn browsers into buyers!

1. Promote Certain Products on Category Pages

Sporadically placing products on certain category pages is one approach you could take, however, a better approach would be to promote certain products on category pages. This is especially useful when you want to push certain products such as best sellers, sale items, those with higher margins, and products of excess stock.

For example, Jollyes.com promotes their best selling products at the top of the results for specific category pages.

Jollyes.com

2. Include Promotional Banners on Category Pages

Including promotional banners relevant to the category page is valuable and informative to consumers. Placing banners is useful for promoting specific campaigns, highlighting sales, or redirecting visitors to other relevant, complimentary pages. Nextopia’s merchandising tool allows one to create promotional banners on the fly, and even allow you to manually place these products in a specific pattern on category pages.

For example, Pink Boutique uses promotional banners to inform consumers that a certain product is back in stock.

Pink Boutique

3. Allow Shoppers to Filter their Navigation

Category pages act as a tool to narrow down search for visitors, however, they can still be very overwhelming if a category page has endless pages to scroll through. This is where a tool such as filters can help by allowing customers to filter their navigation to more specific results. Some popular filters are price, color, size, brand, and material.

Jackets

Tip: Make sure you don’t display filters that are not related to a category page. For example, you don’t want to display a shoe size filter on a jacket category page because it’s irrelevant. Rather, use filters such as pattern, style, and length for jackets (see photo above).

Nextopia allows you to control the filtering on each category page based upon taxonomy. Only the associated filters that are related to that category will appear on the page.

With the eCommerce world becoming more saturated every day, it’s important for retailers to make their online sites optimal and stand above their competitors. These tips are some of the easiest and most effective ways to improve the overall shopping experience for consumers.

This article was written by Jessalyn Rafalovich, a content creator, on the Nextopia team. Nextopia provides powerful site search, navigation and merchandising solutions for internet retailers.

01
Jun

5 Merchandising Tips for Your eCommerce Store

Online shopping is at an all-time high, and retailers should be doing everything in their power to ensure their online stores are at the highest standards of the consumer. Competition out there is fierce, and to succeed in today’s eCommerce world, online stores need to be functional, easy to navigate, and offer as much convenience as possible. Below are a few simple and effective tips to help increase conversions on your eCommerce store.

1. Site Navigation

Implementing site navigation on your eCommerce site allows customers to filter their search and find exactly what they are looking for in a fast and precise manner. Shoppers can select various filters such as, price, color, size, brand, etc. This strategy allows consumers to find exactly what they are looking for without having to scroll through pages of products, which can get frustrating. Site navigation has been proven to result in higher conversion rates, increased customer satisfaction and is an excellent strategy to implement for all retail ecommerce stores.

Site Navigation

2. Product Recommendations

Product recommendations gives customers an above satisfactory shopping experience by tapping into consumers’ cravings through “You Might Like” suggestions. Through these suggestion pages, retailers can enhance the consumer purchase experience, promote popular items, and increase product discovery and conversions.

3. Geo Targeting

Keeping in mind a consumer’s geographic location is a critical factor that many retailers forget about. A consumer in California, will have different shopping needs than a consumer in Toronto. That’s why it’s important to tailor your website accordingly. Geo merchandising allows your eCommerce site to be tailored to customer’s specific needs and wants, providing a sense of personalization. Nextopia’s geo target solution allows specific regions to be targeted with certain product promotions and recommendations.

Geotarget

4. Autocomplete

Autocomplete is one of the most powerful tools to implement on an eCommerce site. It allows consumers to type in a few letters to generate suggestions in a quick and accurate manner. This solution not only leads to customer satisfaction, but also increases conversions and overall sales. When choosing an autocomplete tool, make sure to choose a robust solution that is also able to detect and correct spelling errors. Some solutions even allow retailers to promote certain products as recommendations into the search bar.

autocomplete

5. Redirect from “No Results Found” Page

Retailers should be taking action to prevent consumers from reaching the dreaded “No Results Found” page. Simple tools can be implemented to avoid this, such as redirects. If a customer searches for a product that you don’t carry, this tool will redirect them to another product that they might be interested in based on their search. This will result in more sales than a “No Results Found” page, which may lead the consumer to search for the product on another site.

Conclusion

In order to get ahead of the competition in the eCommerce world, it is vital for retailers to invest in smart merchandising tools. The above tips are some of the easiest and most effective ways to improve the customer shopping experience, and all together, increasing online revenue.

This article was written by Jessalyn Rafalovich, on the partner marketing team at Nextopia. Nextopia provides powerful site search, navigation and merchandising solutions for internet retailers.