HiLine Coffee’s average conversion rate for desktop users was at a commendable 10% when they approached Sellry. However, tablet and mobile conversions were considerably lower (5% and 3%, respectively). HiLine guessed it was possible to improve the non-desktop rate and bring it to its full potential. This was a considerable challenge given that the industry standard rate is much lower than HiLine’s (regardless of devices).
Sellry accepted the challenge. After initial market research, discovery and planning activities, Sellry carefully deployed A/B tests throughout the site. Initial results provided valuable clues about the preferences and tastes of HiLine’s discriminating target market. These insights were used to craft more extensive tests, including complete modification of landing page content for paid search campaigns.
While numbers are confidential, HiLine reported increased conversion rates and average order value following Sellry’s activities.