Just how important is it to make your online store fast? Consider the following:
- Tests at Amazon revealed every 100 ms increase in load time of Amazon.com decreased sales by 1% (Kohavi and Longbotham)
- Google discovered that a change from loading a 10-result page in 0.4 seconds to a 30-result page loading in 0.9 seconds decreased traffic and ad revenues by 20% (Linden).
- 47% of consumers expect a web page to load in 2 seconds or less (KissMetrics).
How long does your site take to load? Check it out at the following tools:
If your ecommerce store is too slow, let us know and we’ll help you get it screaming!