The secret to getting higher purchase prices and lower cart abandonment rates lies in prioritizing the ecommerce customer experience. From minimizing clicks and lengthy forms, to offering flexible payment options at checkout, today’s shoppers value the experience more than ever.
You’ve heard it over and over again, millennials and gen Z-ers are “all about experiences.” Even though it might sound counterintuitive, the same generational outlook that causes people to invest in experiences over things can also encourage them to spend more at your Shopify store.
In this article, we’re shining a spotlight on 5 successful Shopify stores that are great examples of ecommerce customer experience. If you want to kick your conversions up a notch, take a tip or two from these 5 ecomm innovators.
1.MVMT: Quick and Easy Shopping Experience
MVMT prides itself on a customer-first approach to luxury watches and accessories by offering lower prices on a wide selection of products. Similarly, their website prioritizes the consumer by speeding you through checkout. Instead of creating an account and filling out multiple pages of information, you can add to cart, checkout as a guest, and express pay or type your info into one simple form. This low-click approach capitalizes on spur-of-the-moment decisions and makes it easier than ever to invest in a new watch that feels as elegant as the shopping experience.
2. Coco and Breezy: Crystal-Clear Return Policy
Glasses can be a big commitment and a significant investment. Coco and Breezy counteracts this inherent problem by offering a friendly return policy. Instead of burying their return information within an FAQ page or in a disclaimer, they post it prominently (complete with illustrations) so that their customers feel at ease and confident in their purchase. This transparency helps to alleviate buyer hesitation and encourage higher spend, even on tricky products like prescription glasses.
3. Storets: All About Options
Storets offers more payment options than your average store, and it’s really paying off for them.
In fact, the most successful online merchants offer shoppers 8+ payment options. Many of today’s top payment solutions lead to increased conversions by relieving the buyer hesitation associated with cash flow problems or credit concerns. One of Storets most flexible options is Klarna Slice it, which allows shoppers to automatically pay for their purchase in 4 interest-free installments, collected bi-weekly. Splitting up payments into 4 smaller interest-free bites makes it easy for Storets customers to say yes to new fashion trends.
4. Kjaer Weis: A Message That Matters
Providing extensive product details within a clean and streamlined webstore is a balancing act that few have mastered; Kjaer Weis is a shining example. Their luxury beauty products include a promise of sustainability and conscientiousness for the modern woman, but unlike many brands that claim to have a cause, Kjaer lives it. Their reusable and refillable products are organic, cruelty-free, and include an alphabetical breakdown of each and every ingredient. All the while, they keep their branding, packaging, and Shopify store sleek, and chic. Kjaer Weis proves that a seamless shopping experience can help express your message, enhance your customer’s overall experience, and build brand loyalty that lasts.
5. Allbirds: Instagram All-Stars
Allbirds has found tremendous success on Instagram, and your customers are browsing products on social media too. Instagram’s new in-app shopping features are proof that more and more shopping journeys are beginning on mobile. In light of this, moving your customers from social to checkout without too many annoying steps needs to be a priority. Allbirds’ shoppable Instagram with Shopify integration instantly takes customers to a product detail page straight from the app. In today’s fast-paced, digital world, it’s essential to capture spontaneous web-based purchasers and lead them through a fast and seamless checkout experience. Working with technology partners that can keep you on top of ecomm’s ever-changing technology can help too.
These brands are living proof that a smooth shopping experience can help you increase your conversions while turning fickle shoppers into brand evangelists.
This article is part of a 4-part series about sustaining and growing your ecomm business in 2019. Insights are brought to you by the ecomm and payments experts at Sellry and Klarna.
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