The choice of an eCommerce platform for an online shop can be one of the most critical factors in its success. Given the large variety of platforms to choose from, many online store owners tend to go for platforms that are both popular and affordable.
Magento is one of the oldest modern eCommerce platforms around, and many online store owners make use of it because of its reputation for being open-source and customizable. However, once they start using it, shop owners discover that Magento can end up being more of a curse than a blessing: it’s notoriously difficult to use and lacks decent technical support.
Shopify, on the other hand, is a SaaS eCommerce platform that until recently was known for being perfect for entry-level ecommerce and not much else. However, Shopify is now targeting the same user base as Magento. It offers several advantages that store owners are bound to love. Instead of struggling with a tired behemoth like Magento, here are some reasons why a swap over to Shopify might well be worthwhile:
Unless you’re using the uber-expensive Magento EE Cloud Edition, Magento relies on you, the store owner, to provide web hosting As a SaaS Shopify stores all customer data on its servers, so you never need to worry about whether your hosting is secure. Since Shopify hosts all the customer data, security is its responsibility. This fact can add to a shop owner’s peace of mind when running an online store; at least there’s one less thing to worry about!
Shopify is very restrictive around the checkout process since that’s where users will be sharing their confidential credit card details. Shopify has been criticized for not allowing much modification to checkout, but they do this on purpose — to ensure that there’s no way your customers’ data will be compromised, by sticking to a standard checkout flow that works well.
Ease of use
Magento offers customization options for every conceivable scenario, but integrating these options and getting them to work can be an incredible chore for an online shop that doesn’t have a dedicated IT team. Magento’s installation requires database configuration, hosting software configuration and a variety of other persistent niggles. Running Magento can be a nightmare because getting some part of the configuration wrong means your site becomes slow and dysfunctional. Shopify only requires a simple account to start running and uses minimal resources. The result? Increased efficiency and fewer headaches.
Shopify is also very customizable, with a variety of pre-designed themes to choose from. If you’d like to do a bit of coding, Shopify offers the ‘Liquid’ template engine that feels natural and very intuitive to use. The backend interface of Shopify itself is designed around ease of use and anyone can be taught the basics in a matter of hours. This is all quite unlike Magento, with its endless backend configuration options and challenging user interface. Shopify is streamlined and fun to use and experiment with.
Modules that work
Those with Magento experience will tell you that getting the various add-ons and modules to work together seamlessly can be a delicate balancing act. Unless you’re willing to design and write your own Magento extensions, you may be better off sticking with stock Magento functionality, which defeats the purpose of using a flexible platform in the first place. By contrast,Shopify takes an active role in curating their app marketplace to ensure that modules work together seamlessly. Developers can’t access or change any core features of Shopify, which is great for most stores — fewer moving parts = fewer things that can break. With Shopify, you won’t have to worry as much about code conflicts or modules interfering with each other.
While it might appear that Magento is cheaper than Shopify due to the fact that Community Edition is free and open source, this is a misleading conclusion. It doesn’t factor in hosting or the IT expertise Magento requires, which can ultimately be much more of a financial drain. With Shopify, all you pay ist an easily-understood monthly fee for the platform, plus additional fees for apps you may choose to install (generally, apps cost less than $10 per month apiece!), and you don’t need to worry about unexpected infrastructure or development costs down the line.
While Magento does offer technical support for their “Enterprise” solution, expect to pay a premium. If you’re using Community Edition, you’re really on your own! Better get a hosting company that knows Magento, plus an agency or freelancer to “keep the lights on” should the application take a bad hiccup. Nothing worse than having your storefront down when you’re in the middle of a promotion,, leading to lost sales and dissatisfied customers. The alternative? Shopify offers 24/7 technical support for all plan levels, and, as they host everything for you, you never have to worry about technical glitches.
In the final analysis, an eCommerce platform forms the backbone of an online store and most users want a platform that’s fast, easy to use and relatively customizable. While Magento offers customization at the cost of user-friendliness, security, and stability, Shopify is user-friendly, offers an intuitive interface, better technical support and a much more stable platform. It’s also sufficiently customizable to meet the needs of most online shop owners.
If you found this helpful and would like to receive an occasional tip on growing your eCommerce business sign up for our email newsletter.