Industry: Apparel


DÔEN came to Sellry looking to evolve their digital presence with a gorgeous new design and a site optimized for performance.  They also had some distinct challenges for more streamlined catalog and seasonal launch management – looking to split their product catalog to the color level and create preview pre-launch functionality that wouldn’t give customers a sneak peek into product drops.  We partnered to outline options and create a rapid-development plan to get their new site up and running before their big Fall drops, ready for selling, testing and continued feature development.


Sellry was able to split DÔEN’s Shopify product catalog to show individual colors as listings on product category pages (PLPs), but combined them on product detail pages (PDPs) so that they appear as variants to shoppers looking for all their options.  We also built out dynamic product metafields, taking advantage of Shopify’s new metafield capabilities and giving DÔEN the ability to add rich detail to product pages.

Most importantly, we launched a successful redesign and rebuilt site on Shopify 2.0 in record time with site performance and client customizability in mind for this content-rich and visually-driven brand.


I was incredibly impressed with Sellry’s organization and communication around deadlines, project needs and priority tracking as we progressed through the site build. They consistently go the extra mile to ensure the sprints items are built to spec and thoroughly tested. It is a pleasure working with this agency!

Ashley Kick, eCommerce & Digital, DÔEN