Floor City

Industry: Home & Interiors


When Floor City approached Sellry to explore an engagement, we were instantly intrigued. Why? floorcity.com combines a bright, modern user experience while offering sophisticated pricing logic and purchase workflow…all atop Shopify Plus. All told, floorcity.com is one of the most progressive B2B ecommerce companies we’ve worked with.

The challenge presented to Sellry: iterate on the website from an interface standpoint, making it easier for customers to place orders, while keeping a strong B2B concept. All this needed to be done while retaining strong SEO for both B2B and B2C customers — a difficult balancing act considering the diversity of search terms.


Sellry’s work began with close consideration of purchase flow and SEO. Based on this analysis, work began to reshape important elements of the site, starting with collection pages and the header. Next we turned our attention to the home page in general, including a full redesign of the home page featuring a large number of sections controllable within Shopify’s easy-to-use drag-drop interface.

The results of Sellry’s work with Floor City were immediately obvious in terms of standout metrics like conversion rate. It’s also incredibly easy to keep the content of the home page fresh.

According to Andrew Uhacz, Vice President of Floor City:

Our homepage, header and mobile menu are state of the art now they’ve put their touch on it. I highly recommend Sellry for all your web development and design.

If you’re looking for premium and affordable flooring for your business, institution or home, visit floorcity.com.