Project
Details
DÔEN had a big brand vision and needed a site and platform to match. In this project, a Shopify 2.0 migration executed on that creative vision while resolving back-end merchandiser challenges and setting the brand up for huge e-commerce growth.
Year
2022 - Ongoing
Timeline
2 Months to Launch, Long-term Retainer Partnership
Service
Website
Challenge
DÔEN wanted to evolve their digital presence with a gorgeous new design and a site optimized for performance. They also had distinct challenges for more streamlined catalog and seasonal launch management – looking to split their product catalog to the color level and create preview pre-launch functionality that wouldn’t give customers a sneak peek into product drops.
Goal
A rapid-development migration to Shopify 2.0 (complete before a big seasonal product drop), better site merchandiser control and a ready-to-go roadmap to continue work post-migration.
Result
We launched a successful redesign and rebuilt site on Shopify 2.0 in record time with site performance and client customizability in mind for this content-rich and visually-driven brand. Plus - Gamma Waves was able to split DÔEN’s Shopify product catalog to show individual colors as listings on product category pages (PLPs), but combined them on product detail pages (PDPs) so that they appear as variants to shoppers. We also built out dynamic product metafields, taking advantage of Shopify’s new metafield capabilities and giving DÔEN the ability to add rich detail to product pages.
